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Online food orders trend gets new heights

ISLAMABAD: Restaurants’ online food delivery orders through mobile phones and Internet has become very popular all over the country including in the federal capital as leaving the house to buy food from shops becomes even harder for lazy youngsters.
A report aired by a private news TV channel said the trend of online food delivery orders has changed the mindset of customers especially teenagers. Different food chains are trying to push their services through social media sites by offering special meals at affordable prices.
According to citizens, Online food services have mealtime deals in the offering especially to gratifying students and the working class. This discounted midday, lunchtime, brunch-time, afternoon deals grab their attention and satisfy their appetite at the workplace or in universities.
Abeer Fatima said a number of food ordering apps are guiding the foodies to the best restaurants of the city with their database. Like Google, these apps find restaurants around you with the price range you indicate giving you a fair idea for making a choice.
Zeba Noman said people are always tempted by discount offers and look for maximum savings and online food services are always curating discounted food deals from top restaurants in the town.
It makes quality food from famous restaurants affordable and budget-friendly for all and sundry, she added.
An owner of fast food restaurant Nadeem Baber said, “The food order with discounted rates are more convenient, reliable, hassle-free and cheaper comparatively as it gives them a wide range of expediency and options to choose from.
“We offer the best deals on our Facebook page and other social media sites. “My kids and I love online food service as food on click providing best opportunity to get food on our doorsteps,” said a working mother Misha Ali commented.
The country’s food delivery industry will more than double by that time, said Saeed Sikandar Mirza, the chief executive officer claimed.
All the cities showed the similar increasing trend, but the statistical results showed that Karachi, Lahore and Islamabad are on the top of the list. In the year 2017-18, he added.
Another online seller said citizen are now using services to order food even in birthday parties they ordered theme based cakes and cupcakes on discount offers.
In short, the Internet has penetrated into our lives and everything is at our fingertips now. As a result, we as consumers are benefiting and the e-commerce business is thriving, he highlighted.

M M Alam

M. M. Alam is a Pakistan-based working journalist since 1981. Karachi University faculty gold medalist Alam began his career four decades ago by writing for Dawn, Pakistan’s highest circulating English daily. He has worked for region’s leading publications, global aviation periodicals including Rotors (of USA) and vetted New York Times as permanent employee of daily Express Tribune. Alam regularly covers international aviation and defense-related events including Salon Du Bourget (France), Farnborough (United Kingdom), Dubai (UAE). Alam has reported thousands of events and interviewed hundreds of people in Pakistan, UAE, EU, UK and USA. Being Francophone Alam also coordinates with a number of French publications.