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New study deciphers what compels kids to consume junk food!

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TEXT & PHOTOS BY AIMAN INAM

MARYLAND: Savants conducted a research in order to pacify those parents who used to go haywire wondering what compelled children and  teenagers devour junk food and guzzle down harmful sodas (soft drinks)!

It transpired, following studies carried out in Brazil, China, India, Nigeria, Pakistan and Russia, that marketer and advertisers were the main culprits.  

So as to prove this, academics from the University of Maryland set out to know the association between the agenda behind marketing the brands, media coverage and its impacts on children.

After going through the data of some 2,422 children between the ages of five and six years, they concluded that kids, who identify the logos of international food and beverage brands, such as McDonald’s, KFC and Coca-Cola quickly, are highly likely to pick out processed foods marketed by them.

Character and logo remembrance is considerably compelling young kids to choose international brands over local/traditional food and beverage. Not to mention that the affect of logo identification is more potential as compared to media exposure.

As a matter of fact, international marketing targets young children not just through broadcast media in forms of commercials and product placement, but also via billboards, packaging, branded pajamas and backpacks to name the few, resulting into impacting children’s preference apropos food and beverage.

This dangerous practice triggers obesity among kids, which now has become the global health dilemma. As per the statistics, over a quarter of Chinese children are expected to be obese by 2030.

While demonstrating his concern, the study senior investigator Dina Borzekowski noted that kids are living in the milieu stuffed with messages that woo them into buying harmful food items.

Thereby, the only way to tackle the situation is to keep food and beverage marketing off from getting to naive children, which could only be achieved via imposing some potential rules and regulations over marketers.

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Health

Lack of hygiene among contact lens wearers may cause infection

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ISLAMABAD: Owing to poor hygiene, contact lens wearers are more at risk of developing a rare but preventable eye infection that can cause blindness, a study warned.
The team from the University College London (UCL) found that the risk of developing the disease Acanthamoeba keratitis was more than three times greater amongst people with poor contact lens hygiene, people who did not always wash and dry their hands before handling their lenses reported health news. Showering and face washing while wearing contact lenses are also likely to be risk factors.
The eye disease causes the front surface of the eye, the cornea, to become painful and inflamed, due to infection by Acanthamoeba a cyst-forming micro-organism, found more in the UK than in other countries.
The study showed a threefold increase in Acanthamoeba keratitis since 2011 in South-East England. “This increase in cases highlights the need for contact lens users to be aware of the risks,” said lead author John Dart, Professor at the UCL.
“It is absolutely imperative that regulators and those working in the optical sector take the findings seriously, and use the recommendations to take immediate and urgent action on prevention.
“Contact lenses are medical devices and should be supplied with warnings regarding safe use,” he added. People who used a lens disinfectant product containing Oxipol and those who wore their contacts while in swimming pools or hot tubs were also found to be at high risk.
“People who wear reusable contact lenses need to make sure they thoroughly wash and dry their hands before handling contact lenses, and avoid wearing them while swimming, face washing or bathing.
“Daily disposable lenses, which eliminate the need for contact lens cases or solutions, may be safer and we are currently analyzing our data to establish the risk factors for these,” Dart said.
For the study, the team collected incidence data from 1985 to 2016 in the country. They found an increase dating from 2000-2003, when there were eight to 10 cases per year, to between 36-65 annual cases in the past few years.

 

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Dermatologists term surgeries risky for human health

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ISLAMABAD: Various dermatologists Sunday said that the emerging trend of plastic and cosmetic surgeries in youth to reshape their facial features and body are risky for health.
According to them, a claim of zero risks from cosmetic or plastic surgeries is not true and there is always jeopardy to some extent in going under the knife or for laser treatments as things might go wrong. A Dermatologist, Dr. Nadeem Ahmed Niazi told APP that there is a high risk involved in a few cases but patients were not paid attention about it, he added.
“Nowadays quacks are common in our country and they are plundering rather deceiving the innocent people by making false claims and patients most of the time lost all but could not regain anything,” he said. Similarly, a well trained and genuine practitioner will not hide the risks and side effects, he claimed.
“As a doctor, I always advise people to avoid going under knife and laser for getting rid of extra fat and reshaping body to look attractive.” They should start exercise to burn extra calories and follow a healthy diet, he suggested. A Gastrologist, Dr. Humayun said that there was a misconception among people that liposuction is harmless though the shortest process as botox had side effects. People took it as a weight loss and alternative to another fatigued method.
“We suggest this process to only those who could not do walk and keep a proper diet and were in dire need to lose fat as it is one of the serious surgeries.” It has severe side effects during the procedure too such as anesthesia infection, puncture wounds, nerve damage and in afterward hazard is growing fat around liver and heart which is the most dangerous and ultimately leads a patient to death, he added.
He advised the people to keep in their mind the high risks and side effects before going for the surgery. Ms. Nosheeba, a plastic surgeon and cosmetologist said that cosmetic surgery is risky as like other surgeries. “I always tell my patients to remember the word surgery and forget about cosmetic.”
There was a chance of high risk if the procedure was not performed by certified doctors, she added. Most people came for botox, removing scars, nose job facelift, and body contouring, she said.
She said untrained surgeons and quacks tricked people by performing these risky operations in clinics and not providing precautions and post preventive measures of surgeries.
A senior psychiatrist and sociologist Dr. Sadia said “Our female youth is under extreme pressure as they are being bullied at educational institutes and workplaces for underrate looks adding society even puts more load on those poor souls by advertising that good luck comes only for good looks. She added there is no harm to desire to look handsome but getting crazy after this is quite dangerous.

 

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5-Day anti-polio drive from Sep 24

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polio eradication campaign

RAWALPINDI: A five-day anti-polio drive would commence in the entire district from September 24.
During the campaign,2181 polio teams would go door-to-door and administer polio drops to 840,000 children less than five years of age, Chief Executive Officer (CEO- Health) Dr. Khalid Mehmood told the Media. He said staff deployed for the campaign has been issued special instructions and informed that no negligence in this regard would be tolerated.
Dr. Khalid said that 287 fixed centers and 287 transit points have been designated for the purpose. Moreover, he added that 217 Union council Supervisors and 448 area in charges have also been deployed for it. Sufficient quantity of vaccine is available, and no stone will be left unturned in our efforts to make the campaign a success.
The CEO
said Polio is a National issue and it is the responsibility of all to play an effective role to make the country Polio free
The CEO urged the citizens, particularly the parents, to come forward and play their role in the elimination of the crippling disease from society. “The parents should cooperate with the special teams so that the set target could be achieved.” He said continuous efforts were being made to control polio. Special teams have also been formed to cover areas from where complaints about unattended children are registered, he said, adding that special arrangements have also been made to cover Cantonment Board areas of Rawalpindi.

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