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New study deciphers what compels kids to consume junk food!




MARYLAND: Savants conducted a research in order to pacify those parents who used to go haywire wondering what compelled children and  teenagers devour junk food and guzzle down harmful sodas (soft drinks)!

It transpired, following studies carried out in Brazil, China, India, Nigeria, Pakistan and Russia, that marketer and advertisers were the main culprits.  

So as to prove this, academics from the University of Maryland set out to know the association between the agenda behind marketing the brands, media coverage and its impacts on children.

After going through the data of some 2,422 children between the ages of five and six years, they concluded that kids, who identify the logos of international food and beverage brands, such as McDonald’s, KFC and Coca-Cola quickly, are highly likely to pick out processed foods marketed by them.

Character and logo remembrance is considerably compelling young kids to choose international brands over local/traditional food and beverage. Not to mention that the affect of logo identification is more potential as compared to media exposure.

As a matter of fact, international marketing targets young children not just through broadcast media in forms of commercials and product placement, but also via billboards, packaging, branded pajamas and backpacks to name the few, resulting into impacting children’s preference apropos food and beverage.

This dangerous practice triggers obesity among kids, which now has become the global health dilemma. As per the statistics, over a quarter of Chinese children are expected to be obese by 2030.

While demonstrating his concern, the study senior investigator Dina Borzekowski noted that kids are living in the milieu stuffed with messages that woo them into buying harmful food items.

Thereby, the only way to tackle the situation is to keep food and beverage marketing off from getting to naive children, which could only be achieved via imposing some potential rules and regulations over marketers.

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World TB Day is observed on 24th of March!



On March 24, 1882, Dr. Robert Koch announced the discovery of Mycobacterium tuberculosis, the bacterium that causes tuberculosis (TB).

TB infects animals as well as humans. Archeologists have found TB in the bones of ancient bison that lived over 17,000 years ago.

Today, we know TB is an airborne infectious disease, spread when a person with TB disease coughs, speaks, or sings.

When diagnosed with TB disease, a contact investigation is done to find and test people who may have been exposed to TB, the diagnosed people and the TB Infection are then treated.

While anyone can contract TB, the disease thrives among people living in poverty, communities and groups that are marginalized, and other vulnerable populations.

These include: migrants, refugees, ethnic minorities, miners and others working and living in risk-prone settings, the elderly, marginalized women and children in many settings etc.

Factors such as malnutrition, poor housing and sanitation, compounded by other risk factors such as tobacco and alcohol use and diabetes, affect vulnerability to TB and access to care.

Furthermore, this access is often hindered by catastrophic costs associated with illness, seeking and staying in care, and lack of social protection, resulting in a vicious cycle of poverty and ill-health.

The transmission of multidrug-resistant TB (MDR-TB) adds great urgency to these concerns.

New technologies like whole genome sequencing help public health professionals see patterns of TB transmission. This tool can help focus public health efforts to find and treat persons with TB disease and latent TB infection.

Albert Calmette and Jean-Marie Camille Guerin developed the Bacille Calmette-Guérin (BCG) vaccine in 1921. Prior to developing the BCG vaccine, Calmette developed the first antivenom to treat snake venom.

The BCG vaccine is often given to infants and small children to prevent TB meningitis in countries where TB is common. BCG does not always protect people from getting TB.

Today, four drugs are used to treat TB disease: isoniazid (1951), pyrazinamide (1952), ethambutol (1961), and rifampin (1966). This 4-drug cocktail is still the most common treatment for drug-susceptible TB.

In addition to treating TB disease, we can treat latent TB infection to prevent the development of TB disease in the future. Treatment for latent TB infection can take from three to nine months.

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A protein found in feline creature could combat HIV: Study




GENEVA: Individuals tend to keep cats as they are considered good pals. Besides, it is believed to be a healthful activity too.

However, now a research has ascertained that feline could help in curing lethal Human Immunodeficiency Virus (HIV)*.

According to the details, academics have found out a certain protein in Feline Immunodeficiency Virus (FIV) found in cats, which could potentially heal HIV.

FIV is similar to HIV as it infects cat’s immune system, making it vulnerable to develop infection. However, unlike HIV, FIV cannot be transmitted to humans.

It is to be noted that some individuals with HIV might mount resistance to the antiretroviral drugs used to cure this dilemma. Nevertheless, protein found in FIV could not be opposed by the deadly virus.

Study investigators Akram Alian and Dr. Meytal Galilee are hopeful that their latest findings could facilitate others into producing new prescriptions that could deal with HIV-1.

It is pertinent to mention here that some 1.1 million people in the States have HIV. Whereas, over 39,000 natives had been diagnosed with the virus in 2016.

Journal PLOS Pathogens has run their ramifications.

*HIV affects the immune cells known as body’s T cells, which combat infection and ailments. HIV-1 is the most prevalent strain of HIV, which is spotted among approx 95 percent cases.



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This summer, treat your acne with aloe vera!




KARACHI: Aloe vera is known for being skin friendly as it is stuffed with antibacterial, antioxidant and anti-inflammatory properties.

Discovering another boon of this magical plant, skin experts claim that it could cure acne, which is getting prevalent in the month of summers.

Young people, particularly teens, are highly likely to mount acne, which takes too long to heal.

However, now individuals can take care of their skin by applying aloe vera on their face and other parts of the body. Also, it preserves the beauty of the skin.

Keeping this in the view, experts connote that people should use pure and natural aloe vera gel instead of packaged ones. This would oust microbes from the skin, while diminishing the odds of having spots.

One way of using it is to apply its gel on the affected area directly and leave it overnight. Wash off those particular parts next morning.

The other ways of using the souvenir of nature are as follows:

  • You can mix it with lemon drops in 8 to 1 ratio. Apply the mixture on your face and rince after 10 minutes.
  • You can also mix it with honey and cinnamon. Mix two tablespoons (tbsp) of honey with 1 tbsp aloe vera and ¼ teaspoon (tsp) cinnamon in a bowl. Apply it on the face or affected area, leave it for 10 minutes and rinse off with warm water.
  • Though readymade aloe vera scrubs are available in the market, they are stuffed with chemicals. However, you can make your own scrub by mixing coconut oil, sugar, and aloe vera. Take equal amount of suger and coconut oil and mix it well. Add half the amount of aloe vera into it. Scrub the affected area by means of using the mixture gently and wash off the face. It would also help in removing dead skin.

It is pertinent to mention here that very rarely people might develop skin allergy to aloe vera. Some of the common symptoms of allergic reaction include redness, rashes and swelling. Therefore, test it on the skin of your hands before applying it on your face.

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