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After cab, Uber now launches rickshaw service in Pakistan

LAHORE: After launching its lavish cab service, ride-hailing behemoth Uber has launched a new service called UberAuto in Pakistan.

“Starting in Lahore, Uber will now offer rides in rickshaws, Pakistan cheapest and most popular mode of travel,” said the company on its official Facebook page.

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The new service will indeed increase Uber’s user base, reeling in more people who prefer the traditional three-wheeler over cars.

The new service can possibly end the hassle of hailing rickshaws on the road and negotiating rates as Uber aims to innovate the rickshaw segment of the transport industry.

This is not the first time the ride-hailing service has launched a rickshaw service as the company announced the same in India last year. However, the service was suspended after a mere 8 months.

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This move by Uber also pitches it against Travly. A ride-hailing service with local origins, Travly started off as a start-up three years ago and was able to raise $200,000 in seed investment from Cres Ventures.

UberGo services currently are currently priced at Rs. 6.84/km and Rs. 3.15/minute, and the company suggests its new UberAuto service will come in much cheaper.

 

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M M Alam

M. M. Alam is a Pakistan-based working journalist since 1981. Karachi University faculty gold medalist Alam began his career four decades ago by writing for Dawn, Pakistan’s highest circulating English daily. He has worked for region’s leading publications, global aviation periodicals including Rotors (of USA) and vetted New York Times as permanent employee of daily Express Tribune. Alam regularly covers international aviation and defense-related events including Salon Du Bourget (France), Farnborough (United Kingdom), Dubai (UAE). Alam has reported thousands of events and interviewed hundreds of people in Pakistan, UAE, EU, UK and USA. Being Francophone Alam also coordinates with a number of French publications.